Discover Enriched Printed Contents With the New Fairfax App.
Fairfax Business Media (FBM) is Asia's leading enterprise IT publisher. FBM Asia publishes Computerworld Singapore, Computerworld Malaysia, MIS Asia and CIO Asia magazines, which reach out to a total database of more than 27,000 C-level executives, senior IT executives and managers across Asia.
Beginning November 2012, FBM Asia will be using the latest in augmented reality (AR) technology to fully integrate its printed content with its online properties—thus providing readers and users a total community experience, and advertisers a multi-tiered approach to potential customers worldwide.
This new solution, Fairfax InfoPlus, enables readers/users to interact with the producers of FBM Asia’s media properties better and more effectively than ever before.
With InfoPlus, all a reader needs to do is snap a photo with his smartphone, and that image automatically calls up a browser and takes it to the webpage linked to the story being read, a webpage that hosts a wealth of multimedia content.
It is as simple as this: point, scan and view objects enriched with InfoPlus to see links and other digital extras that appear on top of the content you view—images, magazines, ads and more!
Watch static print contents come to life with AR and interactive presentation of relevant information. Just download this application to get started.
This application lets you download the latest edition of InfoPlus for the following countries:
Hong Kong, 2012-11-01