The Coca-Cola Retailing Research Council for Eurasia and Africa (CCRRC EAG) was created at the end of 2010,
joining the five other Coca-Cola Retailing Research Councils worldwide (Asia, Europe, Latin America, North America and NACS).
Its purpose is to determine the most important issues and opportunities for the retailing business in Eurasia and Africa and commission relevant research from independent third parties.
The research programme, which encourages the wide public dissemination of findings, is independent of The Coca-Cola Company and carried out under the guidance of the Retailing Research Council on behalf of the industry.
Council members sign on for a four year term and work in a co-operative, non-competitive, environment. They are all senior executives of food retailing companies and represent most key retail markets and formats.
Retailers are using this knowledge base internally, combining it with their proprietary insights to create competitive advantage. Applications are numerous, but seldom shared, for confidentiality reasons.