AGAMRT IS A REGISTRY OF FARMER'S CROP DETAILS TO MAKE AGGREGATION EASY FOR BULK BUYERS AND TO CREATE MULTIPLE MARKETING CHANNELS FOR FARMERS, SO THAT THEY CAN SELL TO ANYONE WHOEVER OFFER A BETTER PRICE.
Agricultural marketing today means more than linking the producer with consumer, it includes creation of favorable economic environment for farmers to enthuse him to grow more and get proceeds from transactions. Many alternative forms, such as, cooperative marketing, group marketing, contract marketing, futures trading, direct marketing and e-commerce are in wake to enable the producers to maximize the share in consumers rupee and delivering a quality produce at affordable price to consumer.
Market intermediaries and bulk buyers (Or any alternative marketing forms for that matter) cannot reach farmers directly for procurement, without knowing stock positions, they often depend on village agents to ‘aggregate’ information and to assist in procurement. Traditionally, these agents have been exploiting farmers by aggregating farm produce at low price at farm gate and re-sell with huge margins.
A crop cultivated by a farmer in a far-flung village goes through as many as four intermediaries before reaching the local market in a semi-urban or urban area. This inefficient marketing system leads to high and fluctuating consumer prices and only a small share of the consumer rupee reaching the farmers.
The only way to help farmers is to promote ‘Alternative Buyers’, so that farmers can sell to anyone, whoever offer a better price. And, that is possible only when the details of farmer's crop and stock availability are made accessible to agro processing industries, retailers and exporters.
Keeping in mind the needs and necessities of all the stakeholders in the agricultural supply chain including Farmers, Agro Processing Industries, Retailers, Exporters, etc. AgMart is developing a digital platform for farmers to have better access to markets.