But... interestingly, if the barcode represents a NU-ERA identifier, the server will either handle the request or refer the scan to a NuEra ID's customer's server for it to handle. For example, if you have just scanned a bottle of wine and the wine maker is using NuEra IDs, it would be possible for the wine-maker's server to tell you all about the bottle you have scanned; including the person who made the wine, when it is best consumed, and, depending on retailers cooperation when the wine was distributed and sold. (This prevents people selling counterfeit wine.)
The universal adoption of NuEra ID's technology will significantly combat the causes of "Retail Leakage" (costing the retail industry $120 billion per year) and assist in the prosecution of wrongdoers. In the case of the wine bottle, it would tell you if the wine had been stolen.
NU-ERA makes cost affordable the individual identification of any item of interest in an organisation or process.
By achieving this, it is then possible to scan any item and learn of its life's history; including whether it has passed through a point of sale.
Importantly, NuEra ID's unique System of Individual Identification can interface and inter-cooperate with any existing ID system, including GS1.
Centres around a Registry of Unique Encrypted Identifiers that is effectively inexhaustible.
Can be used with any "Automatic ID Technology" capable of representing 128 bits of data.
Requires 60% less Effort than conventional hierarchical systems of identification such as GS1.
Has involved the development of a novel barcode that is highly resistant to dirt and damage, a reader, a laser etcher and application software.
Utilises Open Source Software to make its software freely available to users; providing every possible assistance to users.
Is based on a Commercial Model where cost to users is small and income is derived from the sale of numbers and the provision of consultancy services.