McDonalds Brand PositioningMB Vermeer
1.1 Varies with device
This mobile application is meant for McDonald's marketing professionals only. The app serves as a pre, during, and post engagement and planning tool for McDonald's 2016 'Purpose Embedding Marketing Workshops'. Prior to the workshops, this app will allow attendees to read up on workshop details, explore pre-read content, upload photos and video from their customer immersion experiences, and interact with one-another. During the workshops, this app will allow attendees to explore the workshop agendas, vote on and interact with presentations, and interact with one-another. Following the workshops, this app will allow attendees to submit feedback, evaluate various session, access toolkits, and interact with one-another.