India was unique in the way that it progressed when it came to mobile technology. For most people, unlimited calling plans are too expensive. Most people instead use prepaid cellphone plans, which strictly limit calling minutes but not incoming calls. So if you want to save your minutes, you’d make a missed call. One CPRSouth survey found that 65 percent of Indian mobile phone users prefer a missed call to an actual phone call.
Many companies are now asking their customers to register or sign up for campaigns via a simple Missed call. Missed calls are free for the end customer and easy to register/sign-up with.
A Missed Call solution can be used in multiple cases such as:
1. Marketing campaign and asking people to give a missed call to receive special offers/coupons.
2. Lead & Database generation technique.