Built as a “Mobile First” application, Drive360® CRM is designed using today’s latest software development technologies and methodologies. By having multiple layers in the architecture the user is able to access data at lightning speed and using our entirely cloud-based services.
For years, most automotive dealership CRM software companies have designed their tool for the desktop/laptop PC. For these companies, mobile (if it even happened) was a barebones part of the desktop version. Sadly, this approach actually made sense for a while. Browsing the web on mobile phones was painful; carriers controlled access to the web on their devices; and mobile network speeds often made everything grind to a halt. Due to these shortcomings, few people used the web on their mobile devices and those that did were frequently faced with an unpleasant experience.
However, things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking when it comes to automotive dealership CRM software. Designed for mobile-first, Drive360® CRM not only prepares us for the explosive growth in data needs and keeps us ahead of the needs of the dealer, it encourage us to be highly focused in our approach and enables us to be extreme innovative.