Not to many businesses realize that these days people are using their mobile device more than desktop or laptop PCs to check on merchant on the go. Many small business owners are afraid to jump into the bandwagon because they fear the high costs of mobile apps. However, if you invest in an app, you will see how beneficial this is for your business in the long run. Mobile applications are also the best way to keep in touch with customers. You can announce new product arrival or discount offer at your will, and guess what - it doesn't matter that your app is active or inactive on your users device they will get your message. Also your customers will advertise your business among their friends and acquaintances by allowing them to scan your app's qr code that is can be [built into your custom app] and by doing so you'll easily could gain new customers. Your app will take care of the marketing while you can concentrate on your business - it is like a merchant dreams come through.