Benefits of using AgriTrader Platform include the following
- Instant Access markets for your products and services
- Being part of a vibrant agribusiness community
- Access to and engaging with a pool of agribusiness experts
- Information you need to grow your agribusiness
- Instant access to services, products and resources you need to do business
- And a lot more coming up soon.
A typical marketing paradox in the agribusiness product value chains is that buyers of produce complain about inadequate supply while the suppliers complain about lack of markets for their produce. Credible and reputable sources like FAO and publication journals acknowledge that in Africa demand for food products is increasing by 3 – 4 percent a year and that this growth offers a more accessible and sustainable market for many small holder farmers than do high-value export crops.
Several approaches and technics have be developed by NGOs to improve market linkage and access for small holder and middle-scale farmers, however that has not lead to sustainable and profitable businesses, with most establishments winding up when the NGOs exit. There thus exists a huge gap and urgent need for innovation of robust and self-sustaining market access and linkage platforms for small-holder farmers, middle-scale farmers and traders.
The goal of this innovation is to create a sustainable agribusiness trading platform that enables and empowers small-holder farmers, middle-scale farmers and traders to competitively improve their respective market positions by harnessing and turning potential prospects into paying customers
In the long term we expect a host of outcomes that would include: agro market access, better market pricing, faster market penetration, increased visibility of actors, better financial credit worthiness, robust agri trade , and cross board trading, improved and resilient agricultural practices, quality inputs, machinery and services and information flow