Blue Ocean--outside of bloody competition, where we don't have to worry about doing business.
No matter how large your company is, how many shops you have, you don't need to have highly qualified workers, fancy high-tech facilities, or a consultant of a specific field.
You can introduce Blue Ocean Strategy into your business with your current store facilities, company system and workforce.
Why have you left it undone?
It may be because of "conventional wisdom", which ties you down, and makes you hesitate when grabbing business opportunities.
This book shows that once you untangle the "conventional wisdom" you may find that breathtakingly beautiful blue ocean is laying in front of you for the taking.
If you are working anywhere in the supermarket industry, from the perspective a proprietor, buyer, store manager, department manager, or part-time worker, this is a book for you.
(Presently available only in Japanese)
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