RomaEuropa FakeFactory, the book. iPhone version
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RomaEuropa FakeFactory (REFF) for iPhone is the digital version of an exciting publishing initiative: the creation of a true enhanced book that lives on paper, online and, now, on your iPhone (and, really soon, on your iPad, with the version that is coming out in just a few days).

REFF book for iPhone is an application through which you can:

read the digital version of the book (in the "Book" section of the app)

view/hear the images, videos, 3D objects, sounds and interactive experiences found/linked in the book, and some additional ones available only on the app (in the "Media" section of the app)

interact directly with the paper version on the book, using QRCodes and fiducial markers (in the "Vision" section of the app)

browse the contents of the book geographically, seeing the places, cities and locations mentioned in the text (in the "Map" section of the app)

read a real-time magazine that is generated each day by searching the web for the most interesting freely accessible articles on the themes of the book (in the "Magazine" section of the app).

The book features outstanding content from famous and less-famous artists, writers, academics, communicators, marketing gurus, such as Bruce Sterling (who made the preface to the book), the Yes Men and loads more.


The application uses your current location to configure the visualization of the geographical content: no information about you is stored or transferred in any way.

The application does not store, use or distribute any information about you or your mobile phone.

The content in the book (and application) is produced by FakePress Publishing and published on paper by FakePress Publishing together with DeriveApprodi Editore (in Italy).

Content Licensing is:

Creative Commons Attribution, Non Commercial, Share-Alike, 3.0 Unported

Attribution goes to: FakePress Publishing and Derive Approdi (for the print version of the content, and the layout and aesthetics of the print version) and to FakePress Publishing (for all digital versions)

Current edition is in italian. An international edition is coming really soon.

This application is designed for iPhone, but it is fully functional on iPad in both 1x and 2x zoom modes.

An iPad specific version, with improved graphics and interactivity, is about to be released.

Content rating: Rated 4+

Requires OS: 4.1

Supported Devices:
- iPad
- iPhone
- iPod Touch

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