Superbrands commissions independent research to identify the UK's strongest brands. Our annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers.
There are two separate surveys: Consumer Superbrands (the UK's strongest B2C brands) and Business Superbrands (the UK's strongest B2B brands). The results of both surveys are published annually in February.
Brands do not apply or pay to be considered. Each brand featured in this, the twelfth annual programme, has qualified for inclusion based on the collective opinions of an independent Expert Council and thousands of individual Britons.
Each year we commission independent research to identify the strongest consumer and business brands in the UK. Superbrands Digital forms part of a wider programme that pays tribute to these brands and tells their stories to a wide audience.
Superbrands was founded in London in 1995. We are now a global business operating in over 50 countries worldwide
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