The successful book on innovation management is now available in a special edition for iPad. This edition has been exclusively created for your tablet with a new layout for an optimal reading experience and includes many interactive features: extra web links, videos, presentations and illustrations.
The Balancing Act of Innovation provides an overview of inspiring and successful innovation strategies. Learn about how to innovate from practitioners: how successful companies do it. With case studies from Janssen Pharmaceutica, Alcatel-Lucent, Studio 100 and other successful innovators you probably don’t know but should.
Highly recommended for all professionals seeking their own innovation ‘style’ and road to innovation.
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Innovations are everywhere – and they matter. They matter because they change our lives, for better or worse, and because they are the source of long-term growth. But is innovation always the best policy? Is ‘now’ necessarily the best time to innovate? And how exactly should we go about it?
This book seeks to provide the answers to some of these questions. It is not a detailed manual for innovation, since experience suggests that there is no such thing as a simple set of successful innovation recipes, which work at all times and in all places.
For this reason, the book – written for practising managers and students of company-level innovation – uses a case-based methodology from which readers can learn practical lessons. At the same time it provides examples of creative approaches followed by less publicly well-known, high-impact SME innovators, or by leading well-established firms applying less known, high-impact innovation strategies.
It shows how innovators as diverse as Bongo, GreenPan, Studio 100, Cronos, Belgacom Mobile, Arteconomy, QOD, Sigasi, VIB, Janssen Pharmaceutica, and Alcatel-Lucent – companies which range from big to small, high-tech to low-tech, new to old, product-based to service-based, well known to less well known – have succeeded in completing their innovation journey. The cases discuss topics as varied as creativity, growth, product leadership, business model change, as well as finance and commercialisation.
There are many possible roads to innovation. Successful innovation means defining your own road. The purpose of this book is to help you plan your journey along your own particular route.
Philippe Silberzahn is associate professor at EMLYON Business School and research fellow at Ecole Polytechnique, focusing on innovation and entrepreneurship. He was until recently professor at Vlerick Leuven Gent Management School. He has over twenty years of industry experience in the high-tech sector as entrepreneur and CEO.
Walter Van Dyck is associate professor of innovation at Vlerick Leuven Gent Management School. He is Director of the Vlerick Innovation Management Research platform. Before joining academia he was a senior innovation strategy consultant. His current research and teaching focuses on strategic innovation management, and on managing emerging technologies through corporate venturing.