H&M co,LTD
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Everyone’s talking about HARACOLLE, the Harajuku Style Collection, and now it’s arrived in Shanghai!

HARACOLLE was for three days, from June 17 to 19, 2010.
Mr.Yonehara was there taking photos of everything that happened!

You can see backstage and in the dressing rooms at HARACOLLE. All the trendy and cute fashion photos Mr.Yonehara took there are published in one book!
There are lots of really cute photos in this collaboration between HARACOLLE and Mr.Yonehara.
Look at the expressions on the models’ faces, and their styles and fashions.
These aren’t like ordinary magazine photos at all.

HARACOLLE models are really popular in Shanghai too.
You’ll also get a lot of their behind-the-scenes snaps too.

Fumiko Aoyagi/AMO/AYAMO/Marie Igarashi/Izumi Ikeda/Rumi Itabashi/Saori Ochiai/Sonoko Kino/
Kanae Sugiyama/Ami Suzuki/Aya Suzuki/Shiho Takechi/Tenchim/Shuka Matsuda/Lie

■Photographer Introduction

[Yasumasa Yonehara Profile]
Editor,Creative Director,Photographer.
Started the legendary photo collection magazine “OUT OF PHOTOGRAPHERS” in the 1990s, which enjoyed a good reputation both in Japan and overseas.
Later he was planner and editor of “smartgirls,” and his very popular photos of girls taken with an Instax Mini camera were published. They show the girls as they really are, and have a girly view of the world.
He is the only artist to use an Instax Mini as his main tool. He has been active in many fields, including magazines, CD jackets, and fashion catalogues.
Japanese culture is getting more and more attention on the global street scene, and Mr.Yonehara is one of the Japanese artists who depict it both in their works and in their own words.

Content rating: Rated 4+

Requires OS: 4.0

Supported Devices:
- iPad
- iPhone
- iPod Touch

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