"Brand Driven Change – Marken treiben Wandel" opens up a new perspective on the significance of the brand for the success of the company and explains, based on case studies, how modern brand management can be implemented by the example of Deutsche Telekom. The app version of the book makes the subject attractive and accessible to users, combining additional media, intuitive navigation and a whole host of other features.
As long as the world keeps turning, there is one thing we can be sure of: change. People and their desires, markets and their structures, companies and their strategies are all changing faster than ever before. Change represents a challenge for brands, including for the Telekom brand.
"Brand Driven Change – Marken treiben Wandel" from Deutsche Telekom gives a fascinating insight into modern brand management and demonstrates, using examples of best practice, how the Deutsche Telekom brand responds to change. On the one hand with continuous further development, by permanently adapting, and on the other hand by remaining true to itself; a rock in the storm. As such, Deutsche Telekom's brand becomes the driving force behind its change as a company. It sets the course and the speed.
Some of the features:
- Intuitive navigation via page overview or content list
- Consistent color-coding system for rapid orientation
- Videos, slideshows and animations
- Interaction with subject-based links
- Toggle between languages (German and English) any time
- Navigation bar can be shown or hidden