Like the first man in a whole new world, ADAM looks for new words, new ways to rewrite definitions, to convey contents with the freedom, lightness, originality, fascination and depth of a creative alphabet.
An acronym for Alphabet, Digital Art Magazine, ADAM is a sort of cultural brainstorming: the result of millions of years of pictures and signs used by man to communicate, a product of the world of Wikipedia, an expression of popular culture in the time of the Internet, an ever-expanding platform of shared knowledge. Crowd, sharing and cloud are the watchwords of this new rich and chaotic world of contents, which is made even more complex by the opportunities provided by new media.
ADAM is the first dictionary of this world: “The Aleph Issue” is the first issue of the magazine, the absolute beginning. It features 26 words, as many as the letters of the alphabet.
The first letter is A, which follows a cultured red thread visually associated with words listed in alphabetical order: Aa (Aataensic), Ab (Abiogenesis), Ac (AC/CD), Ad (Adam), and so on, definition after definition, up to Az (Aztec).
With topics ranging from eternity to anthropological memories, Maasai and Indian dances, battles in the name of scientific progress, art icons and ironic yearnings for creation, ADAM is available on the iPad with absolutely original materials, never published before, created to make the most of the potential of this medium. Each definition is presented to the reader through videos, illustrations, rotating pictures, interactive games, sound and musical effects, texts to be scrolled down, providing the user with an unprecedented “reading” experience.
If touch screen changed your way of leafing through books, ADAM changes your way of “reading”.
Its language greatly extends the possibility of participating in the discovery of contents and sharing them through social networks. For each word, rotating the iPad, it is possible to access Twitter, where a number of unknown followers propose their personal definition, in a constantly evolving description of meanings.
Here at its first issue, ADAM is a supplement to Fefè Visual Magazine, published by Bunkerlab.
It is created and directed by Luigi Vernieri, the director of the Visual Communication School of IED Roma, a contributor to the international periodical Fefè, the director of two international festivals, Belvedere and Viedram, and of a number of other exhibitions in the art and visual communication fields.
ADAM was produced by Fefè Project and developed for the iPad by Alessandro Risuleo’s Visual Creative Studio. Some of the contents of this Aleph Issue were created as graduation projects by the students from the Visual Communication School of IED Roma.