The PEF Matrix measures the “Personal Experience Factor” of your brick and mortar retail business. Used in conjunction with the Advertising Performance Equation, it quantifies the effectiveness of your overall marketing and highlights specific actions to improve your customers’ experience.

Wizard of Ads Partners use the PEF Matrix as a proprietary tool to evaluate their client’s retail business and compare it to others nationwide.

You are invited to download this app in the beta mode to use as a checklist for keeping your retail store up to the level of your customers’ satisfaction.

Content rating: Rated 4+

Requires OS: 4.0

Supported Devices:
- iPad

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