SpotLighter is a customer acquisition system designed specifically for use by exhibitors at tradeshows and industry events. It allows exhibitors to capture, qualify and measure sales leads quickly and easily, as they increase ROI and work toward their primary objective - customer acquisition.
With SpotLighter, exhibitors can scan/enter attendee badge data and retrieve attendee details to make a future contact with the attendee. In addition to the lead details, SpotLighter offers standard set of questions that qualify the lead. Also, free format notes can be associated with the captured lead information.
At the end of show, leads are uploaded for processing reports. Powerful SpotLighter show management and report software offers consistent reports to exhibitor that can be integrated to exhibitors CRM system. The reporting software, offered separately, removes test leads, consolidates duplicates ensuring that sales people are armed with right data to contact their prospects.
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