Go-To-Market like NEVER before
Harness deeper collaboration and connection during the entire Go-To-Market process. Gain richer insights, make smarter decisions and win faster. Strengthen channel and buyer commitment to convert great ideas into profit winning products.
Speed up your time to market with aWorkbook GTM software and build deeper collaboration and better connections between workgroups. Get balance on your range and sharpen your value proposition. Win more hearts and minds and gain competitive advantage in the race for market share. Maximise the sale whilst driving out waste and inefficiency.
Break free from the constraints of legacy systems. Lift data and imagery out of the silos for all to see. Profit from greater range visibility sooner.
Build the best mix of products to deliver world beating multi-channel ranges for all categories globally, while juggling four seasons concurrently. Range plans are living documents that are built iteratively. The aWorkbook GTM solution gives you a unique set of tools to see the range evolve. It allows you to actively seek cross-category harmonisation, while building SKU affinity, and driving SKU rationalisation.
Plan to win across multiple channels and tiers by curating the range and maintaining a laser focus on differentiating and segmenting the offer.
Stand out from the crowd and be relevant across territories and amongst different buyers while remaining true to the essence of the brand. The aWorkbook GTM solution gives you a unique set of tools to sharpen your value proposition across existing and new markets to underpin sales channel objectives and attract and retain customer attention earlier in the buying cycle.
Arm yourself with unique knowledge and powerful tools. Stand out from your competitors. Make yourself relevant. Give buyers rich content and immediate answers.
Buyers now demand a different and better experience. Face up to the ‘consumerisation’ of B2B communications with mobile-friendly, contextual and visual decision support tools. Successfully communicate SKU affinity and seasonal stories, amplify key products and concepts to make the dialogue more fluid.
Tailor the buyer experience – make it interactive, productive and effective. Focus on the buyer and what they need. The information’s right there – at their fingertips.
Focus your sales team on the things that matter most. The aWorkbook GTM solution gives you a unique set of tools to tailor the buyer experience. Give them mobile access to full product information and rich media resources. Prepare an assortment in advance, get more selling time and better win rates. Build the buy. Check the metrics. Take the order. Shorten the cycle.