AIMIA - which represents the digital content, services and applications industry, has been leading the discussion and development of tablet advertising guidelines in Australia.
Research predicts that over five million Australians will own a tablet by 2015 with more than a quarter using them for watching television, films and to read newspapers and books¹. Sales from tablets account for 20 per cent of mobile ecommerce sales and 60 per cent of tablet owners have used them to shop².
This rapidly growing market offers unique advertising opportunities for brands by combining rich media with direct response tracking of digital.
The AIMIA Guide to Tablet Advertising 2011 focuses on how to create, value and sell advertising on tablets.