Marketing, Branding and PR Secrets
Docstoc Inc.
3.01 13.3mb

Are you ready to build a sticky brand that will draw in customers like bugs to a light?

You are probably familiar with these three relations between a company and the public:

1)Branding: Your company’s presence, logo, culture and feel
2)Marketing: How you sell your service or product to consumers
3)Public Relations: Managing your company’s relationship with the public

The process seems easy enough: build an attractive brand, increase your exposure and maintain an agreeable public image. Check.

But whether your business is large, small, or hasn’t been created yet, crafting the perfect brand requires thoughtful, painstaking execution through every step of the way.

It’s time to go beyond designing a simple logo, putting out a few ads and making an obligatory Facebook page.

This app contains hard-hitting approaches to both online and offline marketing, from hosting effective live events to leveraging mobile and social media marketing secrets.

You’ll also learn strategic brand development tips for creating not only a noticeable brand, but a striking one.

Make your company the person you want to be: that cool and charismatic friend that everyone trusts, loves and wants to be around.

Here’s just a few of the topics covered:

•Promotion: An Overview
•Offline Marketing
•Online Marketing
•Branding
•PR and Press

**Note: This app functions best with the latest version of iOS **

Content rating: Rated 4+

Requires OS: 7.0

Supported Devices:
- iPad
- iPhone
- iPod Touch

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