IAB Europe's Interact Congress is the definitive event for the European online advertising industry. With inspirational presentations from the leading lights in the sector, powerful panel debates, informative workshops and unrivalled networking opportunities, the sixth edition of this must-attend conference will explore how the many different digital advertising formats can be used to develop strong brands online.
Interact 2012 has a different theme for each day. BIG DATA on day-one focuses on the increasing importance of data in shaping the online environment.
The second day is themed THE DIGITAL BRANDSCAPE where we will hear case studies from leading brands and their agencies. A stimulating panel discussing the which elements of digital work for which branding tasks, and exclusive research in a programme designed to help marketers really understand how to maximize return on investment when using digital for their brand communications.
Senior marketing executives form the backbone of an impressive line-up of speakers from around Europe who will give their opinions, experience, case studies and insight on Europe's Digital Brandscape.
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