Florida Blue’s 2011 annual report, “In the Pursuit of Health” shows how the company fulfills its mission to be an innovative company that enables healthy communities. By enhancing affordability of and access to health care, providing tools and resources for healthy living and employee volunteer activities, Florida Blue strives to improve the health of communities in the state. Videos, animations and slide shows bring to life the company’s efforts. A separate Spanish app is coming soon.
•Message from the CEO
•Partners in the Pursuit of Health
•Building Healthy Communities
•Our Continued Commitment
•Florida Blue Leadership