The Thinkbox app puts the world of TV advertising at your fingertips
It is the essential app for being in the know and keeping up to date with TV advertising
It features all the facts, the figures, and the thinking in TV advertising, including the latest data, inspiring case studies, TV ad galleries and the best research into how and why TV advertising is so effective
Who’s it for?
The Thinkbox app is free to download and has been designed for anyone involved or interested in advertising: advertisers, media planners and buyers, creative agencies, auditors, journalists and anyone with an interest in TV advertising.
What’s it for?
The app enables you to tap into TV advertising: it is home to a variety of essential content which we hope fits the when, where and why you might need information and insight about TV advertising on a mobile device. Perhaps you need some timely key facts and figures for a tricky meeting or pitch; or you just want to make the most of travel time to catch up with what’s going on in the world of TV; or it’s time to whip out your trusty companion device to share a chart or film with colleagues or make a point? Hopefully it’ll also be good for hot-desking, copy deadlines, waiting in cafes, browsing on trains and, most importantly, in actively demonstrating how your beautiful iPad is the essential work item you always said it was.
What’s in the app?
There are 13 sections of themed content to choose from plus a Favourites area:
Featured: The latest content from every section of the app
Speedy Facts: Useful facts and figures about TV and TV advertising, arranged by subject
Ad Galleries: Watch collections of breaking, classic, award-winning or themed TV ads
BARB: What are we watching?Catch up with the latest consolidated viewing numbers
Blog: Thinkbox’s brain in written form: entertaining, enlightening and occasionally feisty
TV Tech: Get the low-down on emerging TV technologies: what they are, how people are
using them, examples and advertiser opportunities
Handy Charts: Up to date charts; for essential, on the move reference. To show and share
Case studies: A library of inspiring case studies you can filter; by Sector, Budget, Campaign Objective, Media Mix, Target Audience or TV Vehicle
Brand films: Hear from the advertisers and agencies responsible for some of Britain’s most iconic and effective campaigns
Research: How and why TV works. Find out more about Thinkbox’s key research projects
The Thinkboxes: Browse award-winning ads of the last few years and find out who’s behind them in this Thinkboxes Hall of Fame. Pure TV brilliance
Good Reads: Everything you want to know about a particular subject in one read
Thinkbox: Who we are; what we do; how to contact us; quick links; about the app; twitterfeed
Favourites: Everything you like in one place. Great for quick reference
Thinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90% of commercial TV advertising revenue through their owned and partner TV channels. RTL Group and Virgin Media are Associate Members and Discovery Channel UK & STV also give direct financial support. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.
Thinkbox has won awards including Best Business to Business Marketing (Marketing Society Awards for Excellence), the Grand Prix award for best media research of the year (MRG) and its TV advertising has been awarded by: The British Television Advertising Awards/ the British Arrows, the APA, D&AD and Creative Circle. Thinkbox’s ‘Harvey the dog ad’ was voted 2010 Ad of the year by a poll of ITV viewers.
The organisation is based in London. Website www.thinkbox.tv