Smart Publishing Vol. 12 No. 2
Stratton Publishing & Marketing Inc.
1.0 14.9mb

Ideas, strategies, and solutions on the business of publishing

This issue of Stratton Publishing & Marketing’s Smart Publishing offers the tools needed to develop an effective content strategy, evolve your media planner strategy to integrate print/digital/social offerings in a user-friendly online approach, expand revenue streams in the changing publishing landscape, and much more. Smart Publishing is the industry resource providing publishers, editors, marketers, and other business professionals with tips, strategies, and insights to meet today’s print and digital media challenges. Each issue showcases the stellar work of today’s association professionals and industry leaders in an inviting and easy-to-read format.

IN THIS ISSUE:

-Media Kit Intervention: How to master your media kit 

-Don't Fear the Audit: Tips for making the most of publications audits

-Inaugural Smart Media Roundtable: Revenue generation strategies for publishing in the new print/digital/social landscape 

-The Rules of Online Content Engagement: Maximizing content strategy to better connect with members 

-8 Tips for Perfecting Your Communications: Discover your audience, measure progress, identify key decision makers, and more!

-How associations are pinning success on Pinterest

Stratton Publishing & Marketing is the leader in custom media for associations, including magazines and newsletters, digital publications, social media, business plans, targeted content and revenue generation, and award-winning design. Our solutions are customized to our clients’ needs—always evolving and always on target.

Content rating: Rated 4+

Requires OS: 4.0

Supported Devices:
- iPad

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