deTAB (detailing via Tablet) is a seamless integration of science & technology platform for effective brand communication and engagement with the doctors.
It provides a unique advantage for Pharmaceutical Marketers by offering a complete gamut of scientific services that a Rep (Sales Force) uses (or has always wished to use) during a sales call.
Some key features are –
Intuitive: easy to use interface that allows Reps to have a dialogue with doctors in an interesting and engaging manner
Flexible: for Reps to do custom targeted communication (say what doctor wants to hear)
Robust Content Delivery: the frontend app is supported by best in class cloud service for assured content delivery and availability
Campaign Control: complete control on the content publishing schedule and user groups for desired campaign implementation
On-demand: start & end the choice of modules based on the campaign or strategy
Instant Time to Market: minimal time to update & publish content. No need to spend time for technical development, testing or deployment