The app lets Yandex.Direct advertisers manage campaigns from their cell phones. Users can: change bids (for all ads at once or specific keywords), view current impression information (positions, CTR, CPC, moderation results, etc.), launch or stop campaigns.
Yandex.Direct for mobile uses push notifications to inform advertisers about CPC increases, shortages of funds and changes in ad position. All notifications are available from directly within the app.
Users can top up their campaigns using Yandex.Money and transfer funds between campaigns through the app. Advertisers can also view the nearest payment points on a map.
- iPod Touch