WowedApp is a clever research app designed for market researchers allowing them to collect multi-format data easily and effectively from respondents.
Respondents simply download the app and use it to collect multiple data types from qualitative to polls to video and photos. Using the app users are able to capture live data in multiple formats and send securely to a research web portal for immediate analysis.
Respondents simply download the app and start recording their thoughts as the researcher has instructed.
Researchers set up projects by using the website portal www.wowedapp.com. The site offers full project management and analysis of data and enables users to create an account and set up research projects that then immediately appear on the app. Potential respondents, then need to simply be informed of the project and told to download the app and log in to the project to get started.
When respondents have recorded their thoughts, they simply press send, and all answers are sent to the website portal for secure viewing and analysis by the researcher. Respondents control when and how the data is sent, whether over 3G or wifi, so usage of network data allowances is fully controlled.
A messaging service is built into the app. Researchers can message respondents directly with the message appearing within the app, and instruct them to complete tasks. In addition there is a programme option, whereby an event programme or diary of research tasks can be easily uploaded via a CSV upload through the web portal to appear on the app. Respondents can then use this to set reminders to complete tasks as is required.
To incentivise responses a points based system is built into the app. The more data you collect the more points respondents earn. Researchers can easily convert points into reimbursements as required to reward participation effectively. To enable communication on reimbursements and to ensure project data security all users must register to use the app and service.
Research projects are either public or private and both are created instantly through the website portal. Anyone can participate in public projects. Private projects are password protected and invitation only.
Please visit www.wowedapp.com for more details.
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