The tool for analysing the future - Megatrends HD is a tool for iPad, developed for strategists and forward-thinkers who are responsible for long-term and future planning in companies.
As a central driver of global change, megatrends form a map of the future, standing at the heart of any systematic analysis of the future. In day-to-day business, a sector view is crucial; not all megatrends or subtrends are equally relevant to all companies.
Megatrends HD helps you to filter the trends that are most relevant to you, as well as to understand the opportunities and threats facing your business. Find out more about the 20 most important megatrends and their key aspects. In just a few steps, you can create your own personalised pieces of future analysis.
Overview of content and functions:
- Top-20 most important megatrends within society, technology, the economy, politics and the environment
- Four to six key aspects for each megatrend with detailed, clearly organised infotexts
- 99 charts – a diagram for each key aspect
- Available in German and English
- Analyse the future in several different ways, e.g. for a company, a business unit, a product or an idea
- Filter by megatrends and key aspects that are strategically-relevant to your issue
- Rate megatrends according to their potential opportunities and threats as well as how urgent your response needs to be
- Enrich your pieces of analysis using comments or ideas
- Save your future analysis as a PDF and share it with others by email
- Download the Z_punkt newsletter via the push notification option to keep up to date with regular news about future issues and the foresight sector
The 20 megatrends have been identified and described by Z_punkt The Foresight Company, a leading Cologne-based strategy and foresight consultancy.