AD Giraffe helps media and marketing professionals create better advertising plans on the go. Users have access to stored demographics or can input their own consumer markets, audience and cost data and use them to generate comprehensive media plans. AD Giraffe then uses Telmar’s exclusive methodologies and algorithms to convert audience and schedule preferences into reach and frequency estimates for every medium in an ad schedule. Ad Giraffe also weighs the impact of a user’s message and media vehicle type and demonstrates the results of switching money or advertisements from one medium to another.
With AD Giraffe users are able to:
- Analyze cross-media or single-media schedule delivery.
- Optimize media plans by setting reach, frequency and expenditure goals.
- Deliver reports with tables and graphics for individual and mixed media plans.
- Export and email AD Giraffe reports.
Additional features and International versions of AD Giraffe will be available soon. A free download for existing eTelmar subscribers that requires login with an existing eTelmar user name and password will also be available separately soon.
For more information on AD Giraffe, please visit www.TelmarMobile.com/ADGiraffe. AD Giraffe provides user support via email. Please use the following email to submit your query: email@example.com
Telmar Group, Inc. is a leading global supplier of advertising and media information software and services. Its 10,000 users in 85 countries include many of the world’s leading advertisers, ad agencies, broadcasters, and digital and print publishers. For advertisers and ad agencies, Telmar provides software for survey and data analysis and integration, media planning and optimization, revenue management and more. For publishers, broadcasters and outdoor operators, Telmar helps collect, store and manage media research for media planning, media sales, revenue management and optimization. Telmar is headquartered in New York and has offices around the world. For more information, please visit www.telmar.com.
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