Ideas, strategies, and solutions on the business of publishing
App Overview: This issue of Stratton Publishing & Marketing’s Smart Publishing discusses fundamental considerations for launching a daily publication; the skills and mindsets professionals need to conquer the future of content development; how to cultivate in-house talent, effective social media monitoring tools, and much more. Smart Publishing is the industry resource providing publishers, editors, marketers, and other business professionals with tips, strategies, and insights to meet today’s print and digital media challenges. Each issue showcases the stellar work of today’s association professionals and industry leaders in an inviting and easy-to read format.
IN THIS ISSUE:
-Stratton Report—Navigating the New Content Continuum
-Ready, Set, Write!—3 questions to determine if a daily news pub is right for your organization
-Help Us Help You Find More Revenue—Angerosa Research Foundation launches study, announces scholarship recipients
-Diamonds in the Rough—In search of new talent, some association publishers fine the value lies within
-Idea Swap—Which social media monitoring tools does your association use? -Quick Clicks, Trivia, Stats, and more!
Stratton Publishing & Marketing is the leader in custom media for associations, including magazines and newsletters, digital publications, social media, business plans, targeted content and revenue generation, and award-winning design. Our solutions are customized to our clients’ needs—always evolving and always on target.