ReachApp adds up the reach for all touch points (media and other channels) in your advertising campaign. It estimates the Total Net Reach and Overlap of the whole campaign.
In one screen you fill in the reach per touch point. ReachApp instantly shows Total Net Reach and Overlap (Duplicate Reach) in the same screen.
This tool has been developed for:
- Data Suppliers
ReachApp works for traditional and digital media, as well as other touch points like promotions, experiential, PR, packaging etc. In total there are now 32 touch points to select from.
- iPod Touch