Conjoint Analyzer
Rahul Herwadkar
1.1 5.3mb

How will customers react if I raise the price of my smart-phone product? Would they be willing to pay more for a bigger screen or a higher resolution camera? How does my smart-phone compare with a competitor’s product? Conjoint Analyzer TM provides a clear insight into your customer’s preferences in three easy steps.

First, you’ll provide the attributes e.g. “Price”, “Screen-size”, “Camera Megapixels” and “Brand” that define your product. You’ll also specify the levels within each attribute. For example, the “Price” attribute could have three levels: “$99”, “$199” and “$299”. Conjoint Analyzer TM will then generates a carefully pruned set of different versions of your product.
In the next step, you’ll present these product versions to a customer sample and have them rank each version on a scale of one to ten.

In the final step, Conjoint Analyzer TM will analyze the rankings and generate a model that expresses utility of your product as a linear function of the attribute levels. This model will help you to quantify the impact of any change in the product’s design on its perceived utility.

Subtle Patterns:

Content rating: Rated 4+

Requires OS: 6.1

Supported Devices:
- iPad
- iPhone
- iPod Touch

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