Drive360 CRM is a Customer Relationship Manager (CRM) for the automotive industry, that evolves the current CRM’s to integrate the Communities into the core function of dealer/customer communication. Drive360 CRM is, first, a strategy that is supported by tools and technologies. The strategy is based around customer engagement and interactions, with transactions being a byproduct. Drive360 CRM is still about CRM (but evolved), meaning a back-end process and system for managing customer relationships and data in an efficient and process-centric way. Drive360 CRM also provides a solution that integrates all platforms needed to create, manage and retain customers. Drive360 CRM now gives a dealership the ability to have one solution that meets all of their needs instead of multiple solutions that do not integrate together.
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