Online, on-demand video is a unique opportunity for creating interactive engagement with audiences. Starting with the right Online Video Platform or “OVP,” any business, nonprofit, educator, or publisher can create an interactive experience—not just on the Web but also in the world of mobile apps for smartphones and tablets.
The Viddler 1.0 app for iOS is an interactive publication that introduces and explains the potential of OVPs. It covers interactive tagging and comments, video contests, subscriptions, advertising, and much more. It also features use cases of very different businesses and organizations, and how they employ online video to connect with their customers, members, supporters, or subscribers.
This app features a series of training videos for would-be content creators, covering a range of practical topics, including basic filmmaking, lighting and audio techniques, and video editing.
DEVELOPER NOTE: The app includes over 80 minutes of video footage, optimized for viewing over a WiFi or mobile data connection. When the iPad is not connected or in Airplane Mode, thumbnail images will be visible but the videos will not play. When it is reconnected, you will see a “play” icon, and either a thumbnail or a black box, and the videos will play normally, either in the player window, at full screen, or on an AirPlay-compatible device.