Strong brands are vital for success for firms and organizations. What constitutes good brand marketing, however, has dramatically changed in recent years. In the face of a digital revolution and other major changes in the marketing environment, marketers must decide which marketing practices they need to adopt, which they should stop, and which they should continue. What do top marketing academics and practitioners consider essential in building and managing their brands for long-term success? This conference will offer practical insight and actionable learnings.
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