In principle RMB is based on a comprehensive “ Customer Relationship Management “system，which was developed in-house. The system aims at supporting company’s interactions with all its clients by systematically organizing，automating and synchronising business processes regarding sales and marketing activities，customer services，technical support etc.
The software also features functions of EDM （mass e-mail and sms marketing ）activities and data mining technology. EDM helps enormously enhancing relationships with current and previous customers encouraging loyalty and repeating business. New customers can be acquired as well etc.
- iPod Touch