From MSLGROUP, Publicis Groupe's PR & Engagement Agency, comes the agency's unique approach to Corporate & Brand Citizenship today, published as an iPad app. Are You PurPle? provocatively asks businesses whether or not they have embraced and leveraged the growing role of citizenship as a business opportunity. MSLGROUP makes a clear case that those companies who have moved from Green (environment) and Blue (sustainability) to PurPle (Purpose + People), will be the companies who will succeed in the future. See how to get there and learn from those companies who are leveraging Purpose + People to get ahead.
•Introduction to MSLGROUP’s PurPle approach and methodologies
•Video overviews of PurPle projects from MSLGROUP’s global network
•Best in-class examples of purpose-driven brand initiatives