Are You PurPle?
MSLGROUP
2.0 42.1mb

From MSLGROUP, Publicis Groupe's PR & Engagement Agency, comes the agency's unique approach to Corporate & Brand Citizenship today, published as an iPad app. Are You PurPle? provocatively asks businesses whether or not they have embraced and leveraged the growing role of citizenship as a business opportunity. MSLGROUP makes a clear case that those companies who have moved from Green (environment) and Blue (sustainability) to PurPle (Purpose + People), will be the companies who will succeed in the future. See how to get there and learn from those companies who are leveraging Purpose + People to get ahead.

Includes:
•Introduction to MSLGROUP’s PurPle approach and methodologies
•Video overviews of PurPle projects from MSLGROUP’s global network
•Best in-class examples of purpose-driven brand initiatives

Content rating: Rated 4+

Requires OS: 6.0

Supported Devices:
- iPad

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