Many might not like it – but most would probably agree – that moving image is the most powerful medium of all time.
Most significant events played out on screen and film communicate a level of information and nuance that is impossible in any other medium. As Dr James McQuiver (Forrester Research) calculates, a picture may be worth a thousand words but a minute-long video is worth 1.8 million!
Counterpoint is the new publication from Conran Design Group. This first edition is especially exciting for those of us immersed in corporate communications. Technological innovation now allows us to capture, access and share more content in this way and at lower cost than ever before. In this issue we explore the opportunities offered by the rich, dynamic content we all interact with daily.
Conran Design Group consider the impact of film and animation on the potency of content and the potential for the future of communications; its application in even the most traditional of communications; and the impact it can have to connect with and engage all audiences.