This app is an outgrowth of Doody’s Digital Workshop for Society Executives. It provides an overview of the Workshop, which offered a great learning experience for society executives faced with the challenge of transforming their publishing activities and educational offerings to a digital-first orientation.
The workshop and the app offer a strategic view of key challenges facing publishing, education, and even membership executives – how to leverage your intellectual property to enhance communities among your members, and how these enhancements can improve society revenue streams. The app provides a description of the program, copies of the slide decks used in the presentations of the keynote speakers and panelists and of the case studies uses in the group exercises (along with the optimal solution for each of the case studies).
In addition the app presents results of the online survey sent to registrants immediately following the workshop, offering their candid assessment of what they benefited from and how the experience could have been enhanced. The workshop organizers also intend to use the app as a platform to continue to stay in touch with all workshop attendees, registrants and experts alike.
Target Audience for the Doody’s Digital Workshops and the app:
Executives from professional societies interested in learning and exploring best practices, tools, and strategies for developing educational programs and publications using digital technology will especially benefit from attending the workshop and downloading this app. This workshop was conceived by and planned with the help of executives from five societies—who understand the unique demands of creating and disseminating content within the association environment. The workshop and the app are intended to provide a collegial environment in which registrants will meet with, learn from, and interact with both experts and colleagues who are solving the same problems that they are facing.
In addition to the app, another byproduct of participating in the workshop will be lasting connections with association colleagues, something the organizers hope this app will also help foster. This workshop is offered to only a select number of society executives. Attendance is limited to encourage greater peer sharing and interaction. Registrants will be able to establish a network of contacts that they can tap into long after the workshop ends.
The workshop offers a blend of presentations from experts and hands-on learning with colleagues. Topics covered in both the workshop and the app include:
• Learning to collaborate with rather than compete with disruptive innovators that appeal to your members
• Helping your workforce adapt to new digital challenges
• Using breakthrough platforms to foster community building
• Understanding your communities through ethnographic research
• Strategies for “competing with free”
• What customers value and what they will pay for
The app will be the single source for all of the enduring materials from the meeting, as well as the platform that will allow for ongoing communication and updates to all workshop participants. The slide decks from the speeches and panel presentations contain valuable data and insights which can be shared with the registrants’ colleagues, as well as be cited in future business plans developed by registrants.
One of the best features of the app is the Meeting Highlights slide deck prepared by the organizers. This slide deck is intended to allow registrants to brief their colleagues when they return from the Workshop on the highlights from each of the presentations in an informal setting like a brown-bag lunch.
The app will also announce upcoming workshops for publishing staff and for society executives in the Doody’s Digital Workshop series.