Mobile Search - The Next Big Thing?
Annual mobile phone sales are predicted to hit 1 billion by 2009 and there are already 4 times as many internet-enabled phones in the world than there are PC's.
According to Dotmobi (www.dotmobi.net), one third of the global population are connected via mobile phones today and approximately half are expected to be using a mobile Internet phone by 2008. An IPSOS survey suggests that 29% of mobile phone users in the UK searched for news and information on their handset during 2005.
The statistics are impressive and will get any marketers pulse racing. But it does seem as if we've been hearing about the potential of mobile search market for some time, and yet very few travel companies appear to be active in the mobile search space and mobile e-commerce revenues are still modest.
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