The Edge (by Dr. Tony Alessandra) is presented by Made for Success. This standalone audiobook app combines a professional audio recording with supplemental features for download-once, grab-and-go anywhere enjoyment.
If you believe in fundamentals, like how to confirm a sale versus closing a sale, learning what to do when you get a ‘yes’, and how to lose a sale but maintain the relationship, you will want to add this classic sales program to your library.
Six easy Steps help you increase your sales, get more referrals, and earn higher commissions.”
There are really only two ways to sell anything. One is a struggle most of the time. Let’s call this one “Hard Selling”.
The other seems pretty effortless. I call this one “Collaborative Selling,” which gives you The Edge in selling against the competition.
I must admit that both will get you some business.
However, “Hard Selling” is always an uphill battle. “Collaborative Selling,” on the other hand, guarantees you huge rewards, an endless flow of ready-to-buy prospects, and creates an environment for you to have incredible fun doing it.
Dr. Tony Alessandra spent years (and many, many thousands of dollars) putting together an easy-to-learn sales system that not only allows your customers to feel great about doing business with you, but they love to talk about the experience with their friends, who they send to you as well. It makes your job so much easier. When people come to you, the dynamics of selling change. You now have The Edge!