Brainstorm SF Sep 2015 MTN
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In the always-on world that we inhabit, successful companies are those
that are able to be connected anytime, anywhere and anyhow. To
achieve this seamless connectivity requires choosing an ICT partner who
can provide everything necessary to link people – and things – across the continent
and, where required, the world.
The company that’s the subject of this Special Focus, MTN Business, is rising to
the challenge and – to use its own words – is forging a digital path through Africa.
Hand in hand with this strategy goes expansion of the business’ geographical
and coverage footprint. To this end, MTN Business has launched an Africa
enterprise unit which, together with its digital stream, hopes to propel the business
into double digit growth.
For clients it makes practical business sense for them to be able to turn to one
provider for their ICT requirements ranging from cloud services to machine-tomachine.
But more than this, they need to know that they can do business across
the continent without worrying about network or connectivity.
The big win for MTN Business clients is that they don’t have to be a large
enterprise to benefit from these solutions – there are solutions for public sector,
corporates and SMEs. Having an understanding of how the different markets
operate, and the regional differences, gives MTN Business a distinct advantage as
its focus widens beyond its traditional telecommunications offering.
This strategic shift has a three-pronged approach, firstly geographic expansion
into Africa; secondly improving government-to-citizen communication (public
sector) and thirdly enabling greater financial inclusion in rural areas.
To achieve its growth goals, MTN Business envisages key acquisitions en route
that will enable the business to inspire growth in its clients’ businesses, in turn.
In this publication we look at the themes outlined above, as well as MTN Business’
branding strategy, which underpins everything that the business is hoping to achieve.
We meet the relatively new team that’s going to drive this expansion journey, and
hear their view on just how they are going to meet these big, hairy audacious goals.

Happy reading.

Alison Job

Content rating: Everyone

Requires OS: 2.1 and up

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