Josco started its operations under the two main brands of footwear Fischer and Miami Cushion. Fischer and Miami Cushion were pioneers in rubber flip flops and took top position in the South Indian market thanks to high quality, comfort, durability and reasonable price.
Josco’s endeavor has always been to adhere to high quality, from the stage of raw material procurement to final stage of packing and dispatching. The recognition for high quality standards came in 1997, the Silver Jubilee year when Josco won the International Business Excellence award Though the main business has been in rubber foot wear, Josco expanded its footwear business into manufacturing of PVC, PU, EVA and Stuck On footwear over the years. New factories were set up in Kerala and Pondicherry. They serve markets like South India and the Middle East.
In 2000, Josco started a premium brand of footwear named Methyz (Methiyadi) with unique design registered in India and several international markets. It was an instant hit with the youth of countries like India, Australia, Spain, Portugal, France, Japan, Italy, North America, Israel etc. As part of business expansion, Josco ventured into direct distribution of footwear, having depots in several parts of Kerala, Tamil Nadu and Karnataka., serving close to 10,000 footwear retail outlets. With its brand, Methyz, Josco forayed into the retail sector. The Methiyadi Stop is an innovative retail concept introduced by Josco in 2010 to sell the unique Methyz brand of footwear.