Twitter is a public forum and a real-time conversational tool. People use Twitter to share their opinions and express their feelings about things they like and dislike. It generates a large amount of valuable social data that you can use to improve your products and services, and grow your business. You can use Twitter data in many different ways to get insight about your business.
This application enables you to see what people are saying about your business and products so that actions can be taken to address concerns, build relationships, and improve customer service.
This application has 3 main menu options: View Timeline, Post Status, and Search Feedback.
You can use the View Timeline menu option to see the latest tweets from your home timeline.
Your home timeline is a long stream of all tweets from those you have chosen to follow on Twitter
with the newest tweets at the top.
You can use the Post Status menu option to engage your customers and address customer complaints without making excuses or shifting blame. This can be an effective tool to rebuild customer service, and promote and protect the company's brand and reputation.
You can use the Search Feedback menu option to see what people are saying about your business and products by entering keywords. The search result will not only include the tweets but also the locations of where they are sent from, enabling you to focus your efforts in those areas.