Mobile marketing is one of the fastest growing segments of online marketing. Over
the last two to three years, the number of people who access the internet on
mobile devices has skyrocketed. This is due to the popularity of smartphones like
the iPhone and Blackberry, as well as tablets like the iPad.
This not only changes how many people are using the internet, it also changes
how you need to market your business online. People who are accessing the
internet through these devices are doing some fairly specific things, and they’re
doing them through devices with much smaller screens and keyboards than the
This means you need to change your strategy for marketing to those people, or
risk losing them to your competition.